Which strategy is characterized by the success of successors to innovative products?

The strategy characterized by the success of successors to innovative products is the fast-follower strategy. This approach involves companies that do not necessarily pioneer an innovation but instead observe the initial movers, learn from their successes and mistakes, and then enter the market with improvements or modifications to the original concept.

Fast-followers can often capitalize on the first mover's investment in awareness, marketing, and distribution while reducing the risks associated with being the first to market. By not facing the uncertainties that come with being an innovator and by leveraging insights gained from early adopters, fast-followers can introduce refined iterations of products that meet consumer needs more effectively or at a lower cost.

Therefore, as markets evolve, companies that employ a fast-follower strategy often experience significant success by quickly entering the market after innovators have established a precedent. This ability to adapt and improve upon existing products can create a competitive advantage that allows them to thrive in rapidly changing environments.