During a SWOT analysis, which three factors are sometimes referred to as the 5 Ps?

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The three factors referred to as the 5 Ps during a SWOT analysis are related to various business elements that organizations consider for strategic planning. The correct answer encompasses key components that are critical for many businesses. Specifically, "Purse" reflects the financial resources available for investment and operations; "Plant" refers to the physical facilities and equipment necessary for production or service delivery; and "Personnel" highlights the workforce and human resources that drive the organization.

These elements are vital for evaluating the internal strengths and weaknesses of an organization. Understanding financial capabilities (Purse), operational infrastructure (Plant), and staff expertise (Personnel) allows businesses to identify where they excel and where improvements are needed as part of their SWOT analysis.

The other options do not accurately represent the 5 Ps in the context of SWOT analysis. For instance, while "Product, Price, Promotion" does touch on marketing elements, it diverges from the core internal focus of SWOT and leans more towards external marketing strategies. Similarly, the concepts in the other options such as "People, Processes, Policies," and "Plan, Profile, Performance" do not align with the established framework of the 5 Ps within the context of SWOT analysis.

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