Apple's investment in Corning's glass research primarily addresses which of Porter’s 5 forces?

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Apple's investment in Corning's glass research primarily addresses the bargaining power of suppliers. When a company like Apple invests in a supplier's technology or capabilities, it enhances its relationship with that supplier and can lead to improved terms and conditions for sourcing materials. By investing in Corning, Apple not only secures a reliable source of high-quality glass for its devices but also potentially reduces dependence on other suppliers.

Such investments can ensure that Apple has the exclusive or preferential access to innovative materials that enhance its product offerings, which can be critical in maintaining its competitive edge. This strategic move can mitigate risks associated with supplier bargaining power, where suppliers might otherwise demand higher prices or impose unfavorable terms due to their control over critical resources. Overall, fostering a strong partnership with a key supplier aligns with strategies to decrease costs and ensure quality, thereby reinforcing Apple's market position.

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